- Subtractive design
- reduce clutter by eliminating any visual element that doesn't contribute directly to visual communication. * Visual hierarchy - by understanding the importance of users' tasks, establish a hierarchy of these tasks visually. An important object can be given extra visual prominence. Relative position and contrast in color and size can be used. * Affordance - when users can easily determine the action that should be taken with an object, that object displays good affordance. Objects with good affordance usually mimic real world objects. * Visual scheme - design a visual scheme that maps to the user model and lets the user customize the interface. Do not eliminate extra space in your image just to save space. Use white space to provide visual "breathing room."
The following are visual design principles that promote clarity and visual simplicity in the interface: